At Sidaction charity dinner with Chopard. Think GREEN! Chopard Green Carpet Collection- journey to sustainable luxury!Leave a comment
Do we wonder whilst looking at our sparkle the story that it could tell us? Do we think about the effects large scale mining has on our one and only planet? It is perhaps not what luxury jewellery houses would like us to think about first but there is an exception. We can not simply be taking from our planet – we have to give back. It is wonderful to see Chopard, an established and century old family business be the leader in their field in sustainable luxury. I had the pleasure of meeting Caroline Scheufele, the Artistic Director and Co-President at the Sidaction charity dinner in Paris and found out about this great initiative. Chopard in collaboration with Livia Firth’s Eco-Age has unveiled the first ‘Green Carpet Collection’ pieces as part of Chopard’s High Jewellery Collection . And what better way to spread this important humanitarian message than through the power of celebrity. The collection was unveiled at Cannes Film Festival and marks the beginning of a journey towards sustainable jewelry. This is a unique philanthropic partnership of Chopard and the Alliance for Responsible Mining (ARM), to support and enable small artisanal gold mining communities in Latin America . Also The Alliance for Responsible Mining focus is not only helping small scale miners, encouraging fair trade, but also to help assist environmental issues caused by large scale gold mining. Equally diamonds used in the jewellery are from mines certified to the high standards of the Responsible Jewellery Council (RJC), sourced from IGC Group.
Sidaction bathroom moment in Chopard jewellery and Ralph Lauren dress
Pierre Berge giving a speech during dinner. It’s really a pleasure to listen to such an institution and who has been in the heart of it all for so many years. I do associate strongly with this cause as many of my father’s friends dies of AIDS. Lots of funds were raised once again this year – BRAVO!