Event… Selfridges teams up with Project Ocean -bringing ocean issues to the masses and raises money for conservation projects

The ocean is under threat from over-fishing and poor fishing practices.  Selfridges is partnering with more than 20 environmental groups to celebrate the beauty of the ocean.. The brainchild of Selfridges’ Creative Director Alannah Weston this project is getting just the right attention and raising awareness about a very serious issue that is overlooked by many. There will be activities for everyone and a very rich program. the Groundfloor and Ultralounge of the department store will be transformed, becoming a unique space to  all oceans related issues. http://www.selfridges.com/en/StaticPage/ProjectOcean/#/

• Weekly series of talks and debates on ocean topics, featuring celebrities and experts from around the world.

• Ocean inspired fashion and accessories exhibition curated by renown fashion curator Judith Clark

• Screenings of oceans-related films

The exhibition showcases 26 Haute Couture and iconic sea-themed pieces from designers including Alexander McQueen, Hussein Chalayan, Gareth Pugh and Philip Treacy.
Judith Clark  collaborated with some of the world’s leading museums and fashion institutions including the V&A, Palazzo Pitti and the The London College of Fashion.
The British fashion designer Katharine Hamnett has collaborating with Selfridges for a capsule collection of slogan t-shirts, towels and tote bags for the department store’s Project Ocean campaign to fund additional marine protected areas. Adult t-shirts (in five differing slogans), £49. Towels £33. Tote bags £18.
All available from Selfridges. selfridges.com