Christopher Bailey- Burberry

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Big Ben, Union Jack, the Queen, afternoon tea, Sex Pistols, Wellingotn boots…and Burberry. I think Christopher Bailey, the creative director since 2001, is clever. Very clever. Burberry is the quintessential British brand and one with a 153 year legacy. In an ocean of luxury brands Burberry has  stayed true  to its foundations and has successfully adapted to a changing climate in the luxury world.   The Burberry trench coat was first adopted by soldiers in the First World War and then Hollywood fell under its spell from Bogart to Bergman and Hepburn to Sellers. They all owned the iconic beige trench. It was chic and it still is today.

Love the SS2011 collection…….Biker heritage…





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